VIP

Image76 can Double Your Response rate, or perhaps even increase your response by up to 1500%

Variable-data printing (VDP) (also known as variable-information printing (VIP) or VI) is a form of on-demand printing in which elements such as text, graphics and images may be changed from one printed piece to the next using information from a database. This is done seamlessly, without stopping or slowing down the printing process.

VIP printing is mainly used for direct marketing, customer relationship management and advertising on self-mailers, brochures, postcards and merged letter campaigns. Image76 VIP harnesses databases and the power of our Xerox 700 Digital Color production press, combined with highly effective Darwin Professional software to create high-quality, full color or black and white documents with a look and feel comparable to conventional offset printing.

VIP enables the mass customization of documents via digital print technology, as opposed to the ‘mass-production’ of a single document using offset printing. Instead of producing 10,000 copies of a single document, delivering a single message to 10,000 customers, VIP allows you to print 10,000 unique documents with customized messages for each customer.

At its most basic level, a VIP example is a set of personalized letters, each with the same layout, which can be printed with a different name and address on each letter. It begins with this and can expand up to full variability printing, where the copy, font choice, colors and images can be altered for each individual address. All types of VIP begin with a basic design that indicates which sections can be altered and a database of information that fills in the changeable fields based on codes within the data.

The returns for variable printing vary from double the normal return at the basic level to 10-15 times the return for fully variable jobs. This naturally depends on content and the relevancy of that content, but the technique presents an effective tool for increasing ROI on marketing campaigns.

VIP Printing creates a “wow” factor that is not only the future of marketing, but it is currently being used by companies and organizations that understand streamlining and more clearly targeting their markets is what gets them results. While highly specialized, VIP printing is surprisingly affordable, and programs can be created to fit any budget. Ask us about VIP Printing and how Image76 can help you become more effective in your marketing.